Blair posts on Toolband/Army that three members of Tool are about to embark on a promo tour:
As it now stands, in a few weeks (mid-February) the members of the band (except for Adam) and their manager will be traveling to parts of Europe, England, Japan and Australia on a bit of a promo tour, meaning that they will be meeting with record company people and doing various interviews with the press in order to promote their new record and upcoming tours. Although any press releases are usually timed to coincide with the release of the record, there will undoubtedly be leaks, so those of you who scour the internet should be on the lookout around this time. As the others field questions and deal with promo issues abroad, Adam will remain in Los Angeles to direct the new Tool video.
Exciting stuff. I guess some big announcements are imminent.
Blair also confirmed that the next batch of Lateralus Signed Vinyl will be available on the 28th of January, and that he hopes to announce an approximate time soon. As usual, good luck to all those Fourtheye readers in the market for a copy, and remember when you do get one, send me the pics!
Finally Blair shares some real news.
I must say this is kinda strange to me… Tool going to various places around the world doing interviews and promoting new album? This group always was the last one to do interviews and be involved in promotion. What happened? I’m beginning to worry. Well…it’s great that the new album is coming out but this whole promotion sounds not good to me. Hope it’s not the money they are thinking of 🙁
What are you on about? Of course they’re doing it for money. If they didnt earn money they wouldnt be able to share their music. Its not like TOOL didnt do interviews for any other albums. Its what all bands have to do, otherwise you would never have heard of them.
Tool must be pretty happy with this album then. Of course they did interviews for Lateralus, but I don’t remember them going on a worldwide promo tour. I hope they come to a shopping mall near me.
I agree, there must be some good vibes coming from both the band and the record company this time around. I’d guess the record company thought that Lateralus was maybe a little too obtuse for the general public.
Maybe this time around, 17-minute tracks aside, there’s a few singles on this recording worth promoting (from a record company point of view that is).
I seem to recall quite a bit of promotion, both international and national, leading up to the relase of lateralus. Cover of spin anyone? I think there was also a fairly significant NME interview… standard fare really. I mean these guys do wait 5 years between records; there needs to be some sort of press mechanism enstated, as I’m sure most of the millions of tool album owners are not trolling message boards such as this. In fact, if memory serves there was an even higher level of press/buzz/interviews/fake mp3’s circulating on the internet in the four months leading up… Read more »
The only reason people dont remember TOOL doing promotional tours on any other albums is because Blair didn’t announce them on the main page of the official website back then. This is what bands do, its standard procedure. I remember seeing Danny and Justin being interviewed on English TV and I also remember seeing a rip on the internet of an Australian interview too. Albums rarely sell without any sort of hype or promotion, this is just how theyre making their living and making it possible for you to enjoy their music and to allow them to share it with… Read more »
There was no promo-tour for Lateralus actually, most magazines/interviewers had to visit them in Los Angeles and some weren’t even granted permission. They also did sporiadic interviews which appears on TV as well and there was one interview on radio but no they didn’t do a promo tour for Lateralus.