Sonor Drum Video from NAMM

Marc writes in to let me know about this video on Drumtube, which shows off the whole range of Sonor drums, including the DC one.  According to the video, the cost of the drum will be “less expensive than originally thought” at €555, about US$727 and AU$1,085.  I’m not sure what expensive means in the world of drums, but that sounds like a fair bit for a single drum to me…