J J Abrams has promised to do this film justice. He is using mostly practical effects so it has the feel of the old trilogy. He is using no name actors so you get attached to the character, not the actor portraying them. I was very skeptical at first, but I have faith he will succeed.
I don't know how you could say it looks boring. SW stands on it's own, so they don't have to give away the whole film in a trailer to get us to go. Hello, movie theater sites spent most of the night crashing.
considering the general intelligence level of what seems to be the target demographic
,,,,,ummm....most of us are in our forties and have loved this franchise since we were five. 37 years later and we are passing it onto our kids, or in my case, my friend's son.